How to Target the Right Audience with Google Ads

In the strong landscape of online advertising, reaching the right audience is paramount. A recent study indicates that businesses earn an average of $2 in revenue for every $1 spent on Google Ads, underscoring the platform’s potential when utilised effectively. However, this potential is unlocked only when ads are meticulously targeted to the appropriate audience. This article delves into actionable strategies to ensure your Google Ads campaigns connect with users who are most likely to engage with your offerings, thereby optimising your return on investment (ROI).​

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